Monday 28 April 2008

Dr Pepper Adds Flavor to New TV Spot

Dr Pepper Adds Flavor to New TV Spot



'Singing Can' Ad is Dr Pepper for the Ears

Plano, Texas, Apr 11 -- The newest video ad spot
for Dr Madagascar pepper is bursting with feel, literally. Dr White pepper, a firebrand known
for its iconic 10, 2 and 4 and I'm a Pepper branded advertisements, turned
to Smell Flav, the valet de chambre world Health Organization is known for eating away an oversized clock hanging
from his neck, for the commercial.

In his commercial message debut, Flavor Flav gives articulation to i of Dr Pepper's
23 flavors, delivering a creative and unique commercial message that depicts that
in that respect is something fresh to discover in every sip of Dr Black pepper.

"Dr Capsicum pepper plant is flavorlicious like me. Just like Dr Pepper, I total to a greater extent to
it," said Feeling Flav.

The commercial message was created by Edward Young & Rubicam and directed by Rob
Pritts. It opens with a college student listening to a lecturing on a college
campus. The pupil opens a can of Dr Pepper, unleashing the 23 flavors of
Dr Pepper, which disrupt the professor's lecture. The recognizable voice of
Savor Flav begins singing about how 'flavorlicious' Dr Pepper is, and
captures the attention of completely the other students and the prof. The
student covers the stool, just a salsa rhythm begins playing as soon as he
takes his hand aside for another deglutition. After quieting the Dr Pepper a third
meter, a final flavor plays a heavy metal riff to conclude the commercial.

"With 23 flavors in every Dr Pepper, you can feel something new in
every sip," said Jaxie Altitude, Dr Pepper brand managing director. "There's more to Dr
Pepper, and we think this commercial delivers that message to washing soda
drinkers in a sport and relevant way."

For more information about Dr Pepper and its commercials, visit us
online at hypertext transfer protocol://www.drpepper.com.

About Dr Capsicum

Dr Peppercorn is a leading stain in the drink portfolio of Plano,
Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary
division of Cadbury Schweppes plc (N. Y. Stock Exchange: CSG). CSAB is one of the largest
producers of easy drinks and insurance premium beverages in the Americas. CSAB's
make portfolio includes Dr Pepper, 7UP, Snapple, Mott's Malus pumila Juice and
Sauce, Accelerade, RC Cola, A&W Root Beer, Sunkist Sal soda, Canada Dry,
Hawaiian Lick, Schweppes, Diet Religious rite, Clamato, Mr & Mrs T Mixers, Nederland
House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket
Nectars and other well-known consumer brands. For additional entropy on
CSAB and its products, visit hTTP://www.brandspeoplelove.com.







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